Green hydrogen plays a key role in Australia’s decarbonisation roadmap and international positioning. Its future in Australia remains uncertain, however, as a web of technological, environmental and governance challenges present an impediment to successful project deployment.
Asemeh Pousti of La Trobe Business School is addressing the potentially fatal gaps in this complex interplay. Harnessing her 20 years’ experience in academia and project development, her unique business decision support model aims to address the sustainable freshwater supply chains required for green hydrogen production in Australia.
“A key insight of my work is that freshwater, often overlooked, is the critical feedstock for green hydrogen,” she told create ahead of her presentation to Engineers Australia’s Climate Smart Engineering (CSE) 2025 conference from 27-28 August.
The fuel of the future
The Federal Government’s National Hydrogen Strategy has set ambitious green hydrogen production targets, aiming to establish Australia as a major global clean energy exporter.
But as Pousti points out, green hydrogen production demands a significant volume of high-purity freshwater to ensure safe and efficient electrolysis. A large-scale one-gigawatt hydrogen plant producing 400 t of hydrogen per day would require around 10 million L of freshwater – the equivalent of four Olympic-sized swimming pools – to do so.
“In a water-stressed country like Australia, this poses major environmental and planning challenges,” she said. “Australia currently has no operational large-scale green hydrogen facilities, but several are imminent. This makes it an urgent time to ask, do we have a plan for sustainable freshwater supply?”
A fragmented industry
Key barriers to sustainable production of green hydrogen relate to the siloed nature of the nascent industry. Planning gaps are common and intersectional collaboration is often missing. While chemical engineers are working on improving electrolyser efficiency, others are independently tackling storage, transportation and vehicle design.
Certification and standards are taking the spotlight in regions such as Europe and Japan. Elsewhere, governments such as Australia’s are setting broad strategies without always addressing the policy and resource realities such as water, and brine management from desalination.
“The Australian Government has a hydrogen strategy, and there are amazing incentives,” she said. “But water is basically managed at the state level, so it’s totally fragmented.”
One reason for freshwater’s often overlooked status in the pursuit of a green hydrogen industry is its low cost. Currently the water required to produce one kilogram of hydrogen is less than one per cent of the total cost.
By 2050, this price is estimated to rise to up to 5 per cent of the total cost – but more importantly, Pousti pointed out, this does not address the compelling need for a sustainable supply of water that will make green hydrogen truly “green”.
A model for the future
A global first, Pousti’s research is focused on developing a dynamic and flexible model for freshwater allocation, based on real time decision-making. Taking a business development perspective, it aims to address the gaps in current systems by considering a broad range of factors including location, certification and water allocation.
“The model will analyse what type of water sources are available in the location, the weather conditions and any government or state policies on the usage of water, the price and so on,” she explained. “It’s a model for a decision support system, so it will combine all these things and come up with a ranking for the decision-makers.”
The model will be adaptable around the world and also help water authorities conduct feasibility studies allocating their resources to hydrogen plants and other projects.
“So it has multiple factors, and there will be an AI integrated model in the system as well, just to make it a little bit smarter to make optimised decisions and suggestions.”
The model’s timeline remains an open question. It can only be tested when more green hydrogen plants become operational (“this is my main challenge”) and once launched, it will play just one part in realising Australia’s green hydrogen future, Pousti said.
“Australia has this great potential when it comes to green hydrogen, but to make this happen, the current fragmented kind of work will not give us a reasonable result. So the policy-makers, the scientists, the business developers, they have to all come together to make this happen.”